Public relations press & media, publications cell involve liaising directly with the people or group responsible for producing the news and features in the mass media for broadcasting on the institutional activities, official publications like magazine, newsletters, college brochure. The goal of media relations is to maximize positive coverage in the free-to-air mass media.

Public relations press & media, publications cell at Deccan College of Engineering and Technology, Hyderabad acts as the interface between the college and external entities such as corporates, general public, press-coverage, publications and all other media related activities. The aim of the cell is to create, foster and manage professional relationship with all stake holders.

This cell looks after all communication and publications both internal and external and also serves as the official spokesperson of the college. It is responsible for facilitating the activities of maintaining a rich Industry connect program by means of organizing Conclaves, Annual Day, Guest Lectures, Workshops and various other such interactive events. The role of this cell is to manage continuous relationship with external stakeholders through suitable media related activities. It accomplishes this through engagements with the print media and by facilitating college’s online presence across various platforms. It also manages internal communication by reporting events, activities-both curricular, co-curricular and sports and achievements to the administration, faculty and student community apart from recording of all related events and activities. Apart from focusing on Corporate Interactions, one of the major activities of this cell is to provide necessary assistance to prospective candidates in their admission related queries, thereby supporting the admission process conducted at Deccan College of Engineering and Technology, Hyderabad.